Head of Marketing - Sharia-Compliant New Car Financing (Pekanbaru)

Join Bussan Auto Finance as the Head of Marketing for Sharia-Compliant New Car Financing in Pekanbaru, Riau. This is a unique opportunity to lead the marketing strategy for our innovative new car financing solutions, tailored to meet the needs of our customers. As the Head of Marketing, you will drive our brand's growth by leveraging data-driven insights and creative campaigns to attract and retain customers in the competitive automotive finance sector.

Bussan Auto Finance is a leading financial institution specializing in Sharia-compliant auto financing solutions. With a strong presence in Indonesia, we are committed to providing flexible and affordable financing options for our customers. Our mission is to empower individuals to own their dream cars through transparent and ethical financial services.

📋 Tanggung Jawab Pekerjaan

• Develop and execute a comprehensive marketing strategy to increase brand awareness and customer acquisition.
• Lead a team of marketing professionals to create and implement effective digital marketing campaigns using tools like Google Ads, Facebook Ads Manager, and Hootsuite.
• Conduct market research to identify trends and opportunities in the automotive finance sector.
• Manage and optimize marketing budgets to ensure maximum return on investment.
• Collaborate with sales and customer service teams to align marketing efforts with business goals.
• Monitor and analyze marketing performance using tools like Google Analytics and Tableau.
• Stay updated with industry trends and best practices in automotive marketing.
• Represent Bussan Auto Finance at industry events and conferences to build strategic partnerships.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing, with a proven track record in developing and executing successful marketing campaigns.
• In-depth knowledge of the automotive finance industry and Sharia-compliant financial products.
• Proven ability to lead and manage a marketing team.
• Strong analytical skills with experience in data analysis and interpretation.
• Certification in digital marketing (e.g., Google Ads Certification, HubSpot Inbound Certification) is a plus.
• Excellent communication and interpersonal skills.
• Proficiency in English and Bahasa Indonesia.

🛠️ Keahlian

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